Fortune 100 Company Relies Upon MarketPro to Fill 30 Direct Hire
Positions — Simultaneously
The Situation
An extraordinary marketing recruiter need arose when one of MarketPro’s clients, a Fortune 100 company based in the Southeast United States, had to move a large portion of its marketing organization to the Northeast United States to support one of its lines of business. Prior to the relocation, 30 of the marketing organization’s 80 employees decided they did not want to relocate. The company hoped it could partially, or at least temporarily, rely upon its remaining talent pool; however, losing more than a third of its staff all at once left this unit of the company’s business critically understaffed. When the company came to MarketPro, 30 direct hire positions had to be filled immediately, including three vice presidents.
The Challenges
Rebuilding the marketing group into a viable organization presented the company with a number of challenges:
- Vacant positions ranged from managers to executives, leaving large gaps in a high-volume, day-to-day workload.
- Division leadership was so inundated with work that there was no time to orchestrate a hiring program, or to interview job candidates.
- The company wanted permanent employees to replace those who decided not to relocate, and it was doubtful the local market talent pool was big enough to accommodate their needs.
- The positions needed to be filled immediately to restore productivity and meet business and financial goals.
MarketPro’s client understood its limitations. They knew their productivity levels were severely crippled, and that their internal recruiting team was already overworked. They were also aware MarketPro was the only marketing recruiter that could remedy their situation within their desired timeframe.
The Solution — A Nationwide Direct Hire Effort
When the company came to MarketPro to assess the situation and resolve it, MarketPro’s nationwide reach and extensive talent resources were crucial in identifying, recruiting, and placing the diverse range of employees with the established skill sets, managerial experience, and willingness to relocate. MarketPro employed a combination of strategic search techniques, relying heavily upon its sophisticated MarketMatch talent recruiting technology, relationships with thousands of marketing professionals throughout the United States, and a number of other talent recruiting strategies and resources.
The Results — 120 Qualified Candidates in 15 Days
Within 15 business days, MarketPro was able to present its client four candidates for each of the 30 positions, having identified a total of 120 local and decentralized marketing professionals deemed qualified by the client to help rebuild its marketing organization. The list of candidates adhered to the client’s detailed request for managers, senior managers, directors and three vice presidents. Collectively, these individuals would easily fulfill the client’s needs for a staff that could plan and implement a broad range of marketing activities, including direct marketing, advertising, brand development and management, market research, interactive/online marketing, and special events. Within a few short months, the company’s marketing organization had once again become a well-oiled machine with an overall improvement in the talent level.
In the Client’s Words
A senior executive at the company said, “MarketPro was able to respond immediately to our high-level need for multiple direct hires because their business model is built to render fast results and superior talent for corporations in major markets. We had a serious need for marketing talent and were fortunate to have MarketPro on the scene—the only recruiter with the remarkable speed and resources necessary to get us back on our feet.”
For more information, contact MarketPro today at: findtalent@marketproinc.com.