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Fortune 100 Company Relies Upon MarketPro to Fill 30 Direct Hire Positions — Simultaneously

The Situation

An extraordinary marketing recruiter need arose when one of MarketPro’s
clients, a Fortune 100 company based in the Southeast United States, had
to move a large portion of its marketing organization to the Northeast
United States to support one of its lines of business. Prior to the relocation,
30 of the marketing organization’s 80 employees decided they did
not want to relocate. The company hoped it could partially, or at least
temporarily, rely upon its remaining talent pool; however, losing more
than a third of its staff all at once left this unit of the company’s
business critically understaffed. When the company came to MarketPro,
30 direct hire positions had to be filled immediately, including three
vice presidents.

The Challenges

Rebuilding the marketing group into a viable organization presented the
company with a number of challenges:

1. Vacant positions ranged from managers to executives, leaving large
   gaps in a high-volume, day-to-day workload.
2. Division leadership was so inundated with work that there was no time
   to orchestrate a hiring program, or to interview job candidates.
3. The company wanted permanent employees to replace those who decided
   not to relocate, and it was doubtful the local market talent pool was
   big enough to accommodate their needs.
4. The positions needed to be filled immediately to restore productivity
   and meet business and financial goals.

MarketPro’s client understood its limitations. They knew their
productivity levels were severely crippled, and that their internal recruiting
team was already overworked. They were also aware MarketPro was the only
marketing recruiter that could remedy their situation within their desired
timeframe.

The Solution — A Nationwide Direct Hire Effort

When the company came to MarketPro to assess the situation and resolve
it, MarketPro’s nationwide reach and extensive talent resources
were crucial in identifying, recruiting, and placing the diverse range
of employees with the established skill sets, managerial experience, and
willingness to relocate. MarketPro employed a combination of strategic
search techniques, relying heavily upon its sophisticated MarketMatch
talent recruiting technology, relationships with thousands of marketing
professionals throughout the United States, and a number of other talent
recruiting strategies and resources.

The Results — 120 Qualified Candidates in 15 Days

Within 15 business days, MarketPro was able to present its client four
candidates for each of the 30 positions, having identified a total of
120 local and decentralized marketing professionals deemed qualified by
the client to help rebuild its marketing organization. The list of candidates
adhered to the client’s detailed request for managers, senior managers,
directors and three vice presidents. Collectively, these individuals would
easily fulfill the client’s needs for a staff that could plan and
implement a broad range of marketing activities, including direct marketing,
advertising, brand development and management, market research, interactive/online
marketing, and special events. Within a few short months, the company’s
marketing organization had once again become a well-oiled machine with
an overall improvement in the talent level.

In the Client’s Words

A senior executive at the company said, “MarketPro was able to
respond immediately to our high-level need for multiple direct hires because
their business model is built to render fast results and superior talent
for corporations in major markets. We had a serious need for marketing
talent and were fortunate to have MarketPro on the scene—the only
recruiter with the remarkable speed and resources necessary to get us
back on our feet.”