MarketPro in DM NEWS Magazine
MarketPro, the Nation’s Leading Executive Search Firm for Marketing Executives Weighs in with DM NEWS Magazine: International Experience as a Marketing Professional is Imperative to Career Success
January 14, 2009 — DM News, the print and electronic authority on direct marketing recently asked Bob Van Rossum, President of MarketPro, Inc., the nation’s leading marketing recruiter, to weigh in on the importance of international experience for today’s marketing professional.
Bob Van Rossum, whose company places marketing, creative and ecommerce executives for Fortune 500 and Global 2000 companies on a direct hire and contract basis, gave important advice and perspective to candidates and employers alike in this featured article.
“Ten years ago, if you wanted to build a career path to CMO, you started with one functional area of marketing — such as direct marketing, brand or market research — and created a deep understanding in this discipline,” Van Rossum said
“But today the world is changing fast. To get to the same level today, you still need to build the successful path I just outlined, but you also need to add two key areas of expertise — international and online marketing.
Doing business in Europe is now as simple as working across town. All large enterprises have offices around the globe. This all brings new marketing, business and leadership challenges. If you don’t have experience in and excitement for international business, be prepared for a long future in middle management,” Van Rossum advised.
To read the DM News article in its entirety, visit this address: