Are you a product marketing professional with proven skills driving go-to-market strategy and outbound messaging for top enterprise software organizations?
MarketPro has partnered with one of today’s fastest growing software companies in Atlanta. This Senior Product Marketing Manager will help establish this brand as a thought leader. He/She is responsible for outbound global marketing activities spanning launch planning, positioning, messaging, sales tools/training development and delivery, as well as subject matter expertise for marketing and thought leadership programs.
Key Responsibilities:
Go-to-Market Strategy: Help drive overall go-to-market strategy, planning and execution for product family in support of awareness, market-share and revenue growth objectives.
Product Messaging/Positioning: Develop and implement high impact and differentiated product positioning and messaging.
Business Cases: Create business cases and strategies for new products, markets, and countries. Gather and analyze data, prioritize market trends and direction, for major go-to-market channels (partner and direct).
Product Launches: Drive product launch planning. Coordinate all launch activities and provide guidance to the cross-functional product launch team working with Product Management.
Sales Tools: Develop and deliver high-impact sales tools such as white papers, presentations, product demos, etc.
Sales & Channel Training: Develop and deliver key sales and channel training materials covering industry trends, product value proposition, and competitive position.
Subject Matter Expertise: Serve as a subject matter expert on security/advanced malware in support of marketing programs, press and analyst relations.
Desired Skills & Experience:
Must have at least 5 years of strong product marketing experience with progressively increasing responsibilities.
Strongly prefer someone with enterprise security industry experience.
Demonstrated ability to work with a team to rapidly produce results.
Excellent verbal and written communication skills are absolutely required.
Bachelor’s degree minimum. Master’s degree in business/marketing area highly desired.
Some Travel Required.
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
Our client in the Charlotte, NC area is looking for a hands-on Interactive Art Director who can push the limits of design, think outside the box, and has a solid understanding of user experience (UX) and (UI). Reporting to the Interactive Creative Director, the Interactive Art Director will help create and design engaging interactive sites, brand experiences and other digital media.
The ideal candidate should have online conceptual and production experience, along with a strong working knowledge of web design, and a strong creative portfolio. You should be able to think strategically and articulate creative solutions from a business point of view for consumer facing websites. Great design skills, working well with UX, and being able to speak the language of developers is also very important. Candidate should have an expertise in rich media banners, micro-sites and website design. Candidate must be detail oriented and willing to chip in on anything needed, from production to conceptual ideas. Team players only, please.
Must haves:
BFA, graphics or visual communications
Strong design experience and a great eye
4+ years’ experience with online advertising, websites, micro sites
Design experience in Business-to-Consumer environment
Expertise with major design apps including Flash CS5, inDesign CS5, PhotoShop CS5, Illustrator CS5, HTML, JavaScript
Deep knowledge of digital tools, trends, and styles
Strong understanding of web-based standards used to create interactive experiences
Visual Design Experience within a Web Content Management System
Ability to meet deadlines, manage multiple projects, and work in a collaborative team environment
Experience leading a team of designers and production artists
Comprehensive knowledge of design software
Online portfolio packed with outstanding design, motion, and technical expertise in all things digital; websites, online advertising
Can-do attitude and positive work ethic
Ability to collaborate closely with creative and account management teams, and effectively present work
Experience designing against business and digital requirements, and the ability to address and advocate for a strong user experience
Ability to meet deadlines in an extremely fast-paced environment and juggle multiple projects
Ability to produce quality solutions independently
Who is MarketPro: MarketPro is the leading online marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
Are you passionate about digital and have a passion for pushing the boundaries of digital marketing? Do you have extensive experience leading, growing and inspiring large creative teams across disciplines and ensuring they meet the creative standards of a world-class agency? Do you bring expertise driving the creative vision for some of today’s top brands and helping those brands achieve their business goals through inspiring digital creative?
MarketPro has partnered with a top digital agency – that’s growing, pushing boundaries creatively, shares an undeniable passion and commitment to digital marketing – in search of their next creative leader. Reporting to the President, the EVP of Creative is responsible for the most important part of this agency’s machine- The Work. He/She will create and foster the creative standard set forth by this growing digital team and will be the driving force of the overall creative vision. This creative visionary seeks to exceed clients’ expectations and manifest concepts beyond their imagination.
Responsibilities
Provides the key strategic vision which all creative work will be developed
Drives collaboration between Creative and Technology departments
Responsible for establishing and upholding quality standards; of overall creative output, for design guidelines of internal and external materials.
Provides creative directions, inspiration and expertise to all creative department employees
Maintains excellent and close relationships and providing strategic guidance
Keeps up with industry trends and advances in design and technology; advocates this curiosity throughout the Creative department
Ensures there is ongoing knowledge sharing within Creative department to inspire and motivate employees and develop their capabilities.
Sets professional standards for the Creative department and oversees accountability of behavior and performance levels.
Proactively leads and motivates Creative Directors to develop growth and progression plans for all Creative department employees
Acts as liaison between practice areas with regard to problem-solving, efficiency, process, etc
Assumes the creative lead at agency new business pitches in collaboration with agency creative directors and assigned creative teams.
Oversees process for industry award submissions and selects creative work to be submitted
Requirements
15+ years’ experience working within creative agency environments with clear progression of increased managerial responsibilities
10+ years of experience in digital marketing including social and mobile
Holds Bachelor’s Degree
Must be passionate about pushing boundaries of digital marketing
Exceptional ability to understand, communicate and develop creative solutions that address specific business/marketing objectives
A proven track record of generating outstanding creative work and inspiring and motivating the same from others
Experience creating and managing platform rich creative campaigns
Experience with UX process and integration
Excellent communication skills with all levels and positions, both internally and client facing
Superior presentation skills including managing a P&L, growing a successful and efficient department
Proven ability to successfully and positively manage and communicate change within the Creative department or agency
Proven ability to be an active participant on a senior management team; successfully building relationships with varying personalities and department leads
Travel up to 25%
Bachelor’s degree
About MarketPro:
MarketPro is the leading interim marketing executive and creative executive search firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
MarketPro has the top product marketing recruiters in the US. We recently partnered with a dynamic enterprise software brand in search of a results-oriented, talented Director of Product Marketing to assist in taking our clients leading software product to the next level via product marketing. This is a once in a lifetime opportunity. If you enjoy building product marketing disciplines from the ground up here’s your chance to connect with the top product marketing recruiters!
The Director of Product Marketing will be responsible for helping to create a product marketing structure and best practices and establish brand as a thought leader. He/She will be responsible for managing the product marketing plans and activities for specific product lines to establish, enhance and distinguish product placement within a competitive space.
Responsibilities:
Develops and implements annual business plans which provide an analysis of the competitive environment and clearly define product positioning, key issue strategies and target audiences for assigned market segments. Defines go to market plans and establishes objectives for assigned market segments.
Responsible for the management of product marketing plans and activities for specific product lines to establish, enhance or distinguish product placement within the competitive arena
Leads the development and revision of key internal processes as they relate to product success and drives their continuous improvement
Develops business plans and product positioning in the marketplace
Oversees market research, monitors competitive activity, and identifies customer needs
Is a knowledge leader in multiple related markets and multiple product domains
Establishes pricing strategies
Interfaces with product management, sales, and corporate marketing to develop new products or enhance existing products
Play a leading role in the organization of and communication with key customer-stakeholder groups
Functionally or matrix manages and influences other teams including engineering and product management
Proven ability to lead (guide) cross functional teams to a timely desired outcome
Consistently communicates and is recognized as a spokesperson for the company
Required knowledge/skills include:
Bachelor’s degree or equivalent experience required
MBA preferred
10+ years of product marketing and product management experience
Successful track record in establishing product pricing, developing overall positioning, properly packaging products to launch, and promoting to internal and external constituents
Proven ability to develop product go-to-market strategies to launch, promote, and educate internal and external audiences
Experience interfacing with customers, prospects, media, analysts, and the industry
Proven ability to manage, monitor, allocate, and align budgets to maximize marketing efficiencies with established budget and guidelines
Excellent quantitative analytical and business skills, for the analysis of markets, products, competition, and market opportunity
Able to work in a constantly changing environment; proven ability to manage multiple direct reports and concurrent activities effectively
Strong interpersonal skills to foster relationships across divisions and functions
About MarketPro:
MarketPro has the leading product marketing recruiters in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry
Our client, a global brand in Atlanta is seeking a Videographer for a contract opportunity. The successful candidate is an individual who has professional video production experience, communicates professionally and courteously with all internal and external partners and with a diverse population, and can adjust to a high paced environment. The Videographer needs to be able to help with direct mail, layout as needed. Candidates should have examples of previously created videos available for review when possible to demonstrate appropriate skills and technique as well as access to their own required tools and software.
Responsibilities:
· Videotape program material for production using video camera equipment; make technical and creative decisions regarding locations, appropriate lighting, shooting angles, placement and type of microphones, other audio needs, and other production issues.
· Edit, assemble compresses and assembles final digital audio/video program material; ensures consistency and relevancy to production; monitors technical quality of end product.
· Manage and equip video studio as needed. Oversee pre-production meetings for studio and field based video shoots
· Archive digital files and maintains a library of physical files for reference. Maintains accurate records of production activities.
· Evaluate and researches equipment needs for new equipment or replacements (as needed) including a synopsis of the problem and a proposed solution.
· Coordinate media training sessions and other meetings as needed with team members, stakeholders, and partners.
· Work with Web Team members for uploading to the Web
· Operate a digital video camera and digital editing equipment
· Organize and prioritize work in order to complete all assigned tasks within time frame required.
· Handle multiple projects simultaneously and adjust to changes quickly while meeting all deadlines.
· Work independently or in a team setting that is a fast paced/changing environment, while demonstrating the level of detail required completing tasks accurately and efficiently.
· Work under high levels of stress and pressure to meet project objectives
Qualifications:
· Bachelor’s degree in Radio/TV, Film, Fine Arts or related area AND one year experience operating video cameras and editing equipment
· Solid grounding in video production and post-production techniques with hands-on experience in both shooting and editing.
· Experience working with marketing and/or direct mail
· Access to cameras, lighting and video editing equipment is required.
· Strong verbal and written communication skills, as well as superior interpersonal skills.
· Ability to take direction and function in a fast-paced, multi-task work environment is a definite plus.
About MarketPro:
MarketPro is the leading marketing recruitment firm and marketing staff augmentation firm in the USA. Whether your need is interim/contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
MarketPro’s creative executive recruiters are looking to fill a contract position for an Art Director in Atlanta. The Art Director will determine the overall look and feel of our brand . The Art Director will collaborate with merchandisers, graphic designers and our internal production team to propel our clients to new heights. The Art Director will have the opportunity to work with very seasoned leaders from both the agency and client.
As the Art Director you are responsible for the development and execution of creative concepts for leading-edge marketing and Web solutions. You’ll be working in a creative environment with various designers, copywriters, content strategists, and interactive teams. As creative executive recruiters, we are looking for potential Art Directors who are passionate about design, and crave working with other smart people to solve the toughest design challenges. Your proactive approach to creative problem solving will be essential to the success of your team.
· Develop and frame creative concepts according to creative brief requirements.
· Apply brand identity systems, typography, photography, color and other ingredients appropriately to create innovative visual solutions that meet business and user needs.
· Visualize, design and conceptualize user experiences and create visual prototypes and screens
· Extend existing visual systems/brand guidelines across all mediums with moderate design changes or interpretation
· Provide quality assurance of all creative deliverables
· Contribute to the development of the creative team’s culture and quality standards
· Directly contribute to project design and development
· Some delegation of day-to-day responsibilities for other designers and junior designers
· Elevate the production level of the work coming out of the creative team
Qualifications:
· 4+ years of industry experience
· Bachelor’s degree required
· Strong design portfolio
· Ability to multi-task and work efficiently under pressure with careful attention to detail is a must.
· A solid working knowledge of t he latest versions of applicable program s — Mac OS, Fireworks, Photoshop and Blustrator, etc.
· A good working knowledge of online and offline production
· Passion for design and eagerness to collaborate with other creative people
· Self motivated, organized and accountable
· Experience leading a team of designers, interactive developers and writers to creative excellence
· Well-developed communication skills including ability to articulate creative concepts and rationale to other team members (clients a plus)
· Understanding of motion design and the strengths and limitations of Flash, Ajax, Flex, and other emerging platforms
· A good understanding of Informational architecture practices
About MarketPro:
MarketPro recruiters are the leading creative executive recruiters in the US. Whether your need is interim/contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally.
The Vice President of Product Marketing and Innovation will be responsible for being the voice of the customer in order to effectively partner with the Chief Marketing Officer for the business unit, Marketing functional peers, the Sales organization, and various cross-functional organizations to develop the long-term and short-term business strategy. This person will also be responsible for developing and managing the appropriate marketing mix and structures for go-to-market strategies for a variety of existing and potential markets. These strategies should yield clear deliverables across the 4 P’s of Marketing and should align the entire organization from Marketing through Sales, Fulfillment, and Service in order to maximize the value to the customer and capture the appropriate price for that value. He/She will also be responsible for influencing the Mergers and Acquisitions (M&A) pipeline to continually understand and influence how the business can expand and enhance strategic growth areas for the business. The position works across the organization, leveraging the skills and knowledge of pricing, product management, product marketing, sales, market strategy, finance, and technology. This will involve significant partner, customer and prospect interaction.
Responsibilities:
· Long-Term Planning: Play a significant role in the “Growth Playbook” process that addresses current year +3 planning.
Partner and Mergers and Acquisitions Strategy: Work with team members in the USCIS Business Unit, Marketing, and Corporate Development to develop and manage the partner and M&A strategy and pipeline. This may include:
· Aligning the Partner and M&A strategy to “build” choices
· Working with a variety of Vertical market team members to develop value chain views of the market to fill gaps
· Early stage due diligence on potential deals
· Prioritization: Work with key leaders in the business and Marketing functions to develop and regularly maintain prioritization by strategic initiative, vertical, etc.
Marketing functional alignment: Utilize outputs from all of the above to properly and regularly inform Marketing peers of Business Unit objectives, strategies, etc. in order to ensure full alignment of Marketing to Sales and other cross-functional teams. This should also include providing guidance to Marketing functions in a variety of areas:
· New Product Innovation (NPI) priorities
· Product roadmaps
· Pricing strategy and pricing programs
· Channel strategies
· As market-level opportunities are discovered and developed and presented by the Corporate Strategy organization, flush these out in more detail and work with appropriate Sales and Marketing team members to do full go-to-market strategies and associated business cases
· Tackle areas of opportunity for marketing strategy and structure within underserved areas of business unit
Qualifications:
· 10+ years in Marketing roles, preferably with 7+ years in B2B Marketing roles in complex business environments required. Understanding of marketing Strategy, marketing planning, and the infrastructure and tools necessary to support these activities.
· Bachelor’s degree in marketing or similar field required. M.B.A. preferred or equivalent business experience.
· Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes.
· Must be capable of simply communicating and documenting the value proposition of product(s) for markets and segments. Listens carefully and encourages/accepts other points of view.
· Develops effective working relationships with peers, managers, and senior management within and across organizational lines. Works effectively and cooperatively with customers and vendors.
· Adjusts well to situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace.
· Is well organized and focuses on the highest priorities first. Strong project management skills required.
· Initiates and takes responsibility for own development as well as peers and potentially subordinates.
· Strategic and innovative thinking with ability to develop and understand financial and economic scenarios.
· Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred. Should understand the basic concepts of technology and/or data product development and delivery.
· Travel 20%
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim/contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
MarketPro, the premiere online marketing recruiter, has an immediate need for a Web Analyst to join a dynamic entertainment brand here in Atlanta. The Senior Web Analyst will support the digital and web analytic needs of various divisions across all channels, by analyzing digital marketing activity including web traffic, online advertising, SEM / SEO, mobile, social and other online marketing efforts.
· Ensure Omniture implementations include the businesses and research staffs needs, and working with peers checks that the data is accurate in the reporting interface. This involves reviewing data in the SiteCatalyst interface as well as reporting from comScore and Nielsen to ensure data errors are found quickly and addressed in a timely fashion.
· Works with all brands across all channels and syndicated video players (YouTube, etc) to ensure that all viewership of brand content is properly tracked in all syndicated services (Nielsen VC, comScore VM, and Omniture, and any other necessary Research tools) across all distributors and syndicated partners.
· As a part of Brand QA process, this person communicates and collaborates with internal teams, vendors, and brand researchers on the status of all web analytics implementations. Responsible for running reports from Omniture Report Builder, validating that all data in production reports is consistent with Site Catalyst interface. This person may also need to compare these same reports with new AIR database to ensure the database is capturing all of brand’s Omniture data.
· Ensures that all necessary parties are aware of data integrity problems and that all appropriate parties are aware of implementation problems that impact data of record. Works as a Corporate Web Analytics Historian to document these errors and makes sure this information is available to all who need it. Maintains a list of people in Digital Research and AMPT that need to be contacted about implementation issues by brand.
· Collaborate with external partners and business unit partners to assist with data collection, reporting and adhoc analysis
· Understand and communicate digital coding and tracking requirements (tagging structure, reporting, limitations, etc.) for use across multiple analytic tools (Omniture, Google Analytics, Webtrends, Coremetrics, etc.)
· Devise and implement web analytics plans to support client marketing initiatives
· Analyze various online data sources (web analytics, DART, rich media, ComScore, Compete, etc.) and incorporate findings / insights into client presentations
· Develop key insights from the data to suggest, create and execute multivariate or a/b/c tests that will support all facets of decision making for online marketing
Qualifications:
· Four to six years media research experience with heavy emphasis on digital media research and web analytics experience.
· Knowledgeable of technology and media trends.
· This position requires both strategic and tactical skill sets, with a strong command of online media and market research. Candidate must be able to manage multiple projects, shifting priorities and detailed work.
· Significant exposure to and familiarity with HTML, FLASH and Dynamic tagging solutions, data/systems, direct web measurement technologies/website analytics (e.g. Omniture, Visual Sciences, WebTrends) and ad serving platforms (e.g. DART). Must understand how to verify that tags are being fired in a debugging tool.
· Proficiency extracting and manipulating data from research software systems, including Nielsen Online and comScore, as well as web analytics tools (Omniture, Web Trends, etc). Proficiency in MS Office product, with particular emphasis on MS Excel. Proficient in basic statistics and online media metrics.
· Advanced web analytics experience (e.g. Omniture Data Warehouse, ReportBuilder Discover, etc.).
· Advanced MS Excel experience, including Pivot Tables, V Lookups, etc.
About MarketPro:
MarketPro is the leading interim marketing executive and marketing executive search firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
MarketPro, the top web analytics staffing firm in the US, is searching for a Web Analyst to join a dynamic entertainment brand here in Atlanta. The Senior Web Analyst will support the digital and web analytic needs of various divisions across all channels, by analyzing digital marketing activity including web traffic, online advertising, SEM / SEO, mobile, social and other online marketing efforts.
· Ensure Omniture implementations include the businesses and research staffs needs, and working with peers checks that the data is accurate in the reporting interface. This involves reviewing data in the SiteCatalyst interface as well as reporting from comScore and Nielsen to ensure data errors are found quickly and addressed in a timely fashion.
· Works with all brands across all channels and syndicated video players (YouTube, etc) to ensure that all viewership of brand content is properly tracked in all syndicated services (Nielsen VC, comScore VM, and Omniture, and any other necessary Research tools) across all distributors and syndicated partners.
· As a part of Brand QA process, this person communicates and collaborates with internal teams, vendors, and brand researchers on the status of all web analytics implementations. Responsible for running reports from Omniture Report Builder, validating that all data in production reports is consistent with Site Catalyst interface. This person may also need to compare these same reports with new AIR database to ensure the database is capturing all of brand’s Omniture data.
· Ensures that all necessary parties are aware of data integrity problems and that all appropriate parties are aware of implementation problems that impact data of record. Works as a Corporate Web Analytics Historian to document these errors and makes sure this information is available to all who need it. Maintains a list of people in Digital Research and AMPT that need to be contacted about implementation issues by brand.
· Collaborate with external partners and business unit partners to assist with data collection, reporting and adhoc analysis
· Understand and communicate digital coding and tracking requirements (tagging structure, reporting, limitations, etc.) for use across multiple analytic tools (Omniture, Google Analytics, Webtrends, Coremetrics, etc.)
· Devise and implement web analytics plans to support client marketing initiatives
· Analyze various online data sources (web analytics, DART, rich media, ComScore, Compete, etc.) and incorporate findings / insights into client presentations
· Develop key insights from the data to suggest, create and execute multivariate or a/b/c tests that will support all facets of decision making for online marketing
Qualifications:
· Four to six years media research experience with heavy emphasis on digital media research and web analytics experience.
· Knowledgeable of technology and media trends.
· This position requires both strategic and tactical skill sets, with a strong command of online media and market research. Candidate must be able to manage multiple projects, shifting priorities and detailed work.
· Significant exposure to and familiarity with HTML, FLASH and Dynamic tagging solutions, data/systems, direct web measurement technologies/website analytics (e.g. Omniture, Visual Sciences, WebTrends) and ad serving platforms (e.g. DART). Must understand how to verify that tags are being fired in a debugging tool.
· Proficiency extracting and manipulating data from research software systems, including Nielsen Online and comScore, as well as web analytics tools (Omniture, Web Trends, etc). Proficiency in MS Office product, with particular emphasis on MS Excel. Proficient in basic statistics and online media metrics.
· Advanced web analytics experience (e.g. Omniture Data Warehouse, ReportBuilder Discover, etc.).
· Advanced MS Excel experience, including Pivot Tables, V Lookups, etc.
About MarketPro:
MarketPro is the leading web analytics staffing firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
MarketPro has partnered with one of today’s top brands. This organization’s success is built on their ability to innovate, connect with consumers and revolutionize products and services brought forth in their industry. The Manager of Advanced Analytics plays a major role in this brand achieving its goals. How? By driving the business forward via solving real-world problems and innovating to the delight of millions of customers. You don’t merely support the business you will set the direction. The Manager of Advanced Data Analytics will help to position the company for the future, solving new and emerging methodology, data, measurements and reporting challenges that will affect businesses in a significant way in the near, and more distant, future. One of the biggest contribution this individual will make to the organization is they will be responsible for creating a hub for online and mobile measurement and reporting expertise, and facilitates education, training and sharing of best practices across Research.
Responsibilities:
· Partners with a variety of third party measurement and metrics providers to evaluate, understand and develop new measurement techniques to address brand’s array of measurement needs across platforms. Examples include: Nielsen, comScore, Omniture, Bango, social media and other new opportunities as they arise.
· Participate in Database Project which focuses on cross-company data strategy and global data roadmap. As Data SME this individual will set tone for measurement, develop requirements for metrics, analytical approaches and reporting. Analyze proof of concept data to deliver Analytical tools to meet business needs. what to measure, how to measure, best ways to make it happen.
· Actively collaborate with vendors like Nielsen, comScore, Bango and Omniture to help develop new products and services by providing requirements and participating in end user research and beta testing.
· Advanced Analytics Technique: Subject matter expert for analytical tools and techniques, including testing. Help design, oversee and roll-out training to educate other researchers in advanced analytics tools and techniques. Works to position brand for the future, solving new and emerging methodology, data, measurement and reporting challenges that will affect our businesses in a significant way in the near, and more distant by facilitating education, training and sharing of best practices across Research.
· Client Support & Custom Analysis: Provide ad hoc research support for all Corporate divisions and personnel, including advertising, Corporate Strategic Planning, Business Development, Platform Research & Development, Corporate Publicity, Finance and the Executive Management of.
· Work in strategic partnership with R&D to innovate & develop new tools, data and insights that can be strategically leveraged and monetized.
· Design and implement innovative exploratory custom analyses to foster global learning and inform company-wide strategic thinking across the organization. Design and develop analyses, presentations and white papers to communicate media trends, measurement best practices, emerging topics (such as social media), and the completive landscape of our businesses. Analyze cross-platform and cross-brand media consumption identifying opportunities to grow and monetize audiences across properties.
· Lead and manage a team of project manager/analyst. Oversee project development & management, as well as talent management & growth.
· Works with department management and senior management to establish goals for self and staff and ensures alignment with corporate objectives.
Qualifications:
· Qualifications: Minimum of 5+ years of experience performing and leading marketing analytics within media, marketing or marketing science environment.
· Working knowledge of SAS or SPSS; Business Objects, (Omniture, WebTrends preferred).Advanced MS Office skills. Some experience with statistical modeling software (MATLAB, R, SAS, SPSS).
· Quantitative background: Strong analytical skills with solid foundation in statistical techniques. (e.g., MANOVA, multiple regression analysis, logistic regression analysis, correspondence analysis, conjoint analysis, cluster analysis, factor analysis, CHAID, etc.), or similar skills in strategic business management
· Experience in multi-channel analytics (media or digital online analytics a “must have”). Database tools (SQL, MS Access, Excel PivotTables, MS SQL Server) and enterprise business intelligence tools such as Cognos or Business Objects or Tableau.
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim/contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
