Omniture Implementation Analyst | Web Analytics Recruiter

Tuesday, April 24th, 2012

Position Type –Contract

Location – Atlanta, GA

Recruiter –Bri Barber

Role Overview:

MarketPro is engaged in an exclusive search for a Web Analytics Implementation Analyst with a leading brand in Atlanta. The primary responsibility of this Omniture Implementation Analyst role is tag development and implementation, data quality, identifying and collecting new key data elements, implementing and managing a tagging platform and then a testing platform on an eCommerce website. The position is technical in nature and will require significant experience with Omniture implementations. This individual will work with the eCommerce team, IT/developers and vendors to ensure accurate tagging is implemented in a timely manner. In addition, there’s a business analysis component – to identify profit generating site optimization opportunities and perform Ad Hoc analyses as needed. Bring passion for learning and data-informed decision making that shapes holistic view of the business with consideration for all aspects of the customer experience – from front-end web experience through order fulfillment and customer service.

Responsibilities:

• · Own Site Tagging Process and TMS (Tag Management System) implementation and operation
• · Contribute to implementation of a TMS platform
• · Partner with key stakeholders, IT and vendor to establish, interpret and implement Omniture technical requirements
• · Enhance and develop tagging specs for existing and new site functionality; QA tags in internal development environment
• · Perform data quality audits; identify data collection issues and gaps; recommend and implement fixes
• · Analysis and Decision Support
• · A/B Testing Program and Personalization
• · Participate in A/B-multivariate testing vendor selection process and evaluate various tools
• · Identify optimal product recommendations and personalization strategies and campaigns thru testing and analysis of various algorithms, data attributes and types of campaigns/targeting/deployment

Qualifications:

• · Bachelor’s Degree required
• · 3+ years of Web Analytics experience, with emphasis on implementation (preferably Omniture Implementation certified) or equivalent work as front end developer, with strong exposure to Web Analytics projects and tasks
• · Proficiency with JavaScript (including JQuery), JSON, AJAX, HTML, CSS
• · Experience or exposure to Web Analytics tools (Omniture; Google Analytics, Coremetrics)
• · Experience with Tag Management tools is a plus (Ensighten, BrightTag, TagMan etc.)
• · Strong interest in E-Commerce business and passion for driving results
• · Highly motivated/self-starter with a sense of ownership, willingness to learn, and desire to succeed
• · Must perform well in high pressure situations, balance competing priorities, and demonstrate the ability to work without direct supervision

About MarketPro:

MarketPro is the leading marketing recruitment firm and marketing staff augmentation firm in the USA. Whether your need is interim/contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.

Tags: Atlanta Marketing Recruiter, Omniture Recruitment, Online Marketing Recruiter, Web Analytics Recruiter