Our client is a leading global consumer electronics company in Raleigh, NC. Their business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets.
Reporting to the VP, Global Advertising & Brand Communications – The Director, Creative and Brand Service is responsible for the overall look and feel of the Lenovo brand in all internal and external facing communications. This is not a traditional Creative Director job more of a brand services.
The Director will Align customer experience. Align brand, this is a marketing role and they want someone who has done this for a major brand. ALIGN EVERY CUSTOMER TOUCHPOINT.
Key Question: Have you aligned a brand around an idea? If so keep reading……
Specific job responsibilities include:
• Developing, evangelizing and policing an iconic and global look and feel for the company brand as well as key product brands in all media from the web to packaging, from videos to POP merchandising
• Directing the creative function so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements support the strategic goals and the company brand.
• Developing standards for all company brand communications, and training company marketers worldwide on how to implement those standards.
• Developing standards for packaging and retail design for use worldwide.
• Working with the product design teams to make sure that brand standards and product design are consistent and compelling.
• Working with our partner advertising agency of record to insure consistent between marketing campaigns and brand design.
• Developing an approved list of vendors trained in brand standards, and monitoring their quality.
• Ensuring that our creative product remains leading edge and ahead of our competition
• Collaborating and contributing to the creative process as a leader of a creative team and a member of the larger brand communications team
• Ensuring the professional development and readiness of the creative team
• Managing the evolution of company’s digital marketing capabilities from a creative perspective.
Study the creative marketplace, assessing where company work stands against competitors’, as well as our competitors’ creative work.
• Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development. Lead accordingly.
REQUIRMENTS:
• The ideal candidate will have 10+ years of design experience, managing brands in a global setting.
• Experience in high technology is a plus but is not required.
• A degree in design from a major design institute is preferred, but not required.
• Employment experience on both the client side and in a design agency is required
• Foreign experience is a requirement – either working abroad, or working on design for a global brand. China experience especially desired.
—-> Relocation to Raleigh, NC is preferred. Will consider the Director being based in New York, San Francisco if they are the right fit!
About MarketPro:
MarketPro is the leading creative staffing and creative recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
MarketPro is hiring a User Experience Strategist for project.
We need a UX specialist that can explain our overall mission to (this is mainly a content site that has ad revenue as a secondary source of income) and will create a general strategy to maximize current traffic (not looking for an SEO consultant) and improve click rates leveraging the available space at the site and new technologies. It would be important that this strategist have an understanding of working within the context of the larger brands and identifying options that will work in that context.
MarketPro needs an interim UX expert to provide a series of recommendations on how to improve the sites performance.
Primary concern – Usability
Secondary concerns – Ad Placement diagnostic / best practices, SEO
Ultimate goal is to create commercial opportunities for advertisers that drive revenue while protecting the integrity of the content.
We are looking to have someone start work asap. Location is not important, they can work from anywhere.
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
MarketPro in hiring THREE Digital Program Managers/Producers in NYC!
These Digital Program Managers will need to bring relationship building skills, as well as strong leadership and team management skills, to lead diverse and dynamic teams in the successful delivery of complex integrated client solutions. These roles require a deep understanding of project management tools and approaches to manage complex, multi-disciplinary projects.
The “Ideal” candidates will have:
5+ years of digital agency experience as a PM/Digital Producer working on major brands with budgets starting at $150k+.
Project background should include working with multi-discipline teams in fast-pace environment, across full project life-cycle (Creative ideation / production / development / testing / deployment).
Portfolio consists of a range of web-dev projects and various digital marketing tactics.
Must have fundamental project management skills including; planning & estimation, team management, issue & risk management, and commercial management.
Client facing skills is a bonus.
MUST haves:
A background working in the following areas – music, fashion, and/or action sports spaces
Experience Guidelines
• 5-8 years of relevant work experience with and online retailer; project management, business analysis and consulting experience is a plus (ideally in digital, marketing, merchandising, or operations)
• Strong experience gathering and developing requirements from digital solutions
• 2+ years project management experience in successfully delivering internet solutions, preferably in a global client-service organization
• Led diverse teams of 10 or more people in dynamic and fast-paced environments
• Accountability for budget or client revenue of $3mm or higher
• 1-2 years of client management experience with primary accountability for peer-level client relationships (preferably at the executive level)
• Experienced multiple full project lifecycles from business development to final delivery
• Led teams with multiple discipline representation (especially technology, creative, and strategy)
• Direct managerial responsibility for 2+ or more individuals
• Experience using object oriented design and development methodologies preferred Proficient in Word, Excel, Powerpoint and MS Project; knowledge of Visio
Education:
Bachelor’s degree required
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
MarketPro is hiring a digital OLA Account Manager in Metro Detroit. This person will have a minimum of 2 years’ experience with display advertising and a max of 5/7 years’ experience in advertising.
The Account Manager will collaborate with the sales and operations teams to manage display campaigns for multiple clients simultaneously, providing planning, design direction, execution and results reporting. Specific responsibilities include working with sales to create effective media plans; project-managing all pre-launch work; working internally with operations to drive campaign performance and ongoing campaign optimization.
The Account Manager must have related experience and demonstrate a solid understanding of display advertising including:
Demand-Side Platforms
Ad Exchanges
Ad Networks
Ad Servers
Analytics Platforms
Campaign optimization
Requirements:
Minimum 2 years experience in online display advertising
Experience in campaign planning
Excellent organizational, interpersonal, and communication (written and verbal) skills
Extremely high client service bar
Ability to work cross-functionally and with a wide range of employees with different skill sets
Strong project management skills
Bachelor’s degree; emphasis in Marketing, Advertising, or Business preferred
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
MarketPro is hiring a PPC/SEM Strategist in Metro Detroit. This person will need to have 2 yrs experience in Search and 5-7 max in advertising.
The Strategist’s primary responsibilities include creating Pay-per-click (PPC) campaigns, analysis, reporting and campaign updates. We are seeking Detroit PPC creatives who also have an analytical minded and are able to read the data and make recommendations for improving processes while performing quantitative analyses.
Responsibilities
Monitors all current PPC campaigns in Google, Yahoo and MSN.
Responsible for the creation of PPC campaigns in the Google, Yahoo and MSN search engines.
Makes recommendations regarding PPC campaigns in response to monitoring.
Updates ad text throughout all Google, Yahoo and MSN campaigns.
Prepares and distributes monthly reports for all clients.
Communicates with sales representatives regarding client PPC campaign updates and management.
Creates local business listings for all clients in AdWords, Google Local Business Center and Yahoo local.
Uploads new clients into our software with the necessary information to get them set up.
Reports numbers and PPC spent in search engines daily.
Communicates with Google, Yahoo and MSN regarding any issues or concerns about campaigns
Qualifications:
Managing an excess of 100+ clients
Work independently
Critical thinking skills a MUST
Automotive background/experience helpful
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
MarketPro is seeking a Web Specialist/Content Manager for a long term contract to help deliver high-quality website projects for internal clients. This position is a great opportunity for someone who has website management experience using a CMS and can consistently meet deadlines and goals.
The web specialist will be responsible for all content related aspects of the division’s intranet. In addition to proof reading, editing and posting the site content, this person will also interface with various clients to understand their online needs. They will work closely with the technical team, developers, information architects, editorial and design teams, and project managers to ensure deadlines are met.
Recruitments:
2 to 5 years of progressively responsible experience as a web communications manager, web communications specialist, web publisher or editor
Demonstrated professional experience and skill in marketing/communications; web editing and publishing within a CMS system
Exceptional communication and organizational skills
Proven ability to build consensus and work effectively in a cross-departmental team
Previous experience with content management systems
Knowledge of HTML
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry
MarketPro is currently seeking a Director of Consumer PR & Social Media for an exciting global tech company in Raleigh, NC. This position is responsible for driving both consumer public relations strategy and execution, social media strategy and execution at a global level for a company that is aggressively attacking both opportunities to build its brand, enter new markets, launch new products and transform its business. You will lead both a small PR team and a centralized global social media strategy team, as well as agency resources, to define and implement high impact programs that extend our story into new channels with new influencers. Ideal candidate must have vision for a social media strategy, relationships with consumer influencers, and an understanding of how technology and social trends intersect to create a strong, positive brand perception.
Position Requirements:
10+ years of consumer PR and social media experience
Agency experience required
Must have with and/or for a global organization
Proven track record with consumer press
Proven track record in launching new (tech, mobile, etc.) brands and new products
Strong press and social media influencer relationships
Social media-oriented lifestyle (active participation in Facebook, Twitter and other online communities)
Experience writing blogs and working with bloggers
Broad brand experience, beyond core high tech industries
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry
This is a senior level media relations role with responsibility for articulating and communicating the company’s story to the world’s most important media. Will lead a small team ultimately, plus agency resources, to raise the profile of our client’s in key business press and among top industry influencers. Will work with C-level executives to define and develop the messaging and execute world-class high-end media engagements. Job reports to the VP of World Wide Corporate Communications.
Position Requirements
7+ years experience in media relations including senior level agency responsibility for tier one media with global accounts.
Must have a strong network of top media and influencer relationships — someone who has the contacts and relationships to accelerate our client’s business media programs and create media engagements that “move the needle” for the company.
Must have Agency experience.
Must have tech experience (mobile, PC, etc)
Experience with global top tier media including exhibiting excellent writing abilities.
Experience with financial communications and crisis management / reputation management.
Experience managing top tier influencer events (e.g. World Economic Forum, Editorial boards, etc.).
Must exhibit strategic thinking with excellent strategic business acumen.
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry
Marketpro is exclusively partnered with a growing national agency in Metro Detroit to build their development team!
Developers will work in a creative, fast-paced, team-oriented environment where they are empowered to expand their skill sets on a daily basis. They will be working with the rest of the team to make sure the work functions correctly, meets design specifications and achieves client goals. They develop innovative internal solutions to proactively meet the needs of our clients, communicate with Project Managers, Tech Leads, Software Engineers, and other Creative Team members throughout the workday. Finally they ensure that end users enjoy a cohesive, logical, and intuitive experience.
These developers will be building new websites as well as refreshed sites.
Requirements
Personal Url with strong body or work (websites, microsites, mobile, social media, e-commerce, etc)
Excellent organizational/time management, planning/prioritization skills and troubleshooting skills
Extreme attention to detail
Professional manner and approach in working with teams
The type of software skills :
HTML (XHTML)
CSS
Javascript
Minimum of 3 years experience
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
MarketPro is hiring UI Graphic Designers for a long term contract in Atlanta. They will be responsible for helping define the visual interface design (the look-and-feel) for our clients interactive products (i.e., site, mobile, tablets, desktop).
These Designers will be working closely with a cross-functional team to assess product requirements, the designer will create screen designs based on UI models that will be translated into user-interface interaction documentation that promote ease of use and a positive user experience
The ideal candidates will have a strong sense for visual design, interaction design, usability, typography, and color. They must have a passion for user-centered design.
Their portfolio must demonstrate a depth of experience with emphasis on user-interface design for web applications or complex data-driven web sites, mobile experience a plus.
They will assist in development of a user interface design style guide that incorporates the visual design elements used across product user interfaces, help develop a visual design library for common user interface elements (buttons, icons, etc.) and conceive, document, and evangelize user interface guidelines and standards company wide.
This individual must also be able to translate their designs into functional prototypes for user testing as well as into high quality HTML/CSS that can make it to a production environment.
Flash (AS 3.0) may also be called upon for prototypes and product promotion pieces.
The candidate must have the ability to work collaboratively within a multidisciplinary environment, display good communication skills, manage multiple projects, and meet deadlines.
Position reports to Creative Director.
B. SPECIFIC RESPONSIBILITIES
Grow the brand by supporting corporate, network, and interactive product alignment through design.
Work with internal customers to understand their design needs and timelines. Set realistic expectations about what can be delivered and when and then follow through.
Collaborate with Product teams to design and develop quality products that are: brand right, user-focused, easy to use, accountable to business objectives, and delivered on time.
Work closely with usability (as applicable) to better understand the user, test the usability of features and conceptual designs, and refine designs to improve the user experience.
Work with Development to appropriately divide HTML work taking on what supports higher quality products (more consistent) with less rework.
Must be able to accurately and efficiently spec and cut assets for product production.
Collaborate within the Design team to develop style standards for Interactive channels and consistently apply them with each project. Actively present style recommendations and contribute written guidelines and specs to a Style Guide.
Should encourage and support production tests of design elements to optimize site performance and achieve business goals.
Is called up on to create promotional ad banners of internal products (e.g., tv network shows, new phone release).
Must be able to quickly turn a high-level design concept in support of an advertising sales pitch.
Supports the unity and growth of the team by providing creative ideas and constructive feedback to other designers.
C. QUALIFICATIONS
1. KNOWLEDGE
1. Must understand design constraints such as browser capabilities, media types, platform differences, and operating systems.
2. Should apply SEO and Section 508 best practices.
3. A strict attention to detail and an ability to manage a diverse and sometimes intense workload is crucial.
4. Ability to work in a fast-paced corporate environment on projects with tight turnaround times.
5. Ability to juggle multiple projects while meeting deadlines.
6. Ability to work well individually and as a team player.
7. Well-organized both for project management as well as supporting team efficiency with activities such as file/asset library management.
8. Strong verbal and written communication skills. Is able to effectively communicate rationale behind design decisions.
9. Ability to effectively present ideas and designs to a group.
10. Ability to interface successfully between different types of roles creative, technical, marketing, and all levels of management.
2. SKILLS & EXPERIENCE REQUIREMENTS
1. Four year degree (or comparable work experience) in design, marketing, communications, or related field.
2. 4-6 years of successful design experience.
3. 3-5 years solid web design and other interactive channel experience. Must have some mobile.
4. Excellent graphic design skills coupled with the ability to conceptualize and design dynamic content and user interfaces as well as compelling static content layouts.
5. Mastery of Photoshop and Illustrator is required.
6. Proficiency working on Macintosh Platform is essential. Some Windows experience is required.
7. Must have direct final art preparation and production experience.
8. Demonstrate solid ability to deliver CSS, HTML, XHTML and Flash (AS 3.0) required with JavaScript a plus.
9. Has experience working with Personas. Is an evangelist in designing for customer needs.
10. Knowledge and experience developing cohesive brand experiences. Has experience working with and maintaining a Style Guide.
11. Experience with site mapping, interaction flows/maps, wireframing, and usability testing preferred.
12. Experience with focus group research and usability testing desired.
Online portfolio required. Your portfolio of work should show a distinct visual point of view as well as the ability to adapt that point of view to the unique needs of a specific client and project. In showing your aesthetic it is highly desirable that your portfolio show examples of more than one look.
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
To APPLY: email resume and URL to Shelli@marketproinc.com
