Senior Content Strategist | Content Analyst -NYC
Recruiter –Shelli Gutholm
MarketPro is engaged in a search for a Content Strategist in New York City to work onsite with our client, a large interactive Agency. What does it mean to be the largest independent interactive agency in the world? Besides everything you’d expect – award-winning creative, genius marketing, and technology prowess – it means people join this organization because they share an all-embracing desire to do things differently, to never feel like it’s an assembly line and to do groundbreaking work on a daily basis.
As Senior Content Strategist, you function as a key member of the Creative team by assessing, cataloging, organizing and maintaining web site content to achieve both brand and business goals. In collaboration with creative team, Director of Content Strategy, and Information Architect, Senior Content Strategists support client marketing objectives and user requirements.
Ideally, this person will have core CS work — audits and inventories, matrices, production planning, and SEO/social media experience.
Must be able to show examples of work :For a taxonomy CS- metadata architecture, example taxonomy CS, plus editorial style guides, process flows, more strategy docs, measurement plans
*Establishing and maintaining an inventory of site content, providing a view of what has been obtained and what remains to be acquired, migrated, revised, or created, and tracking content status throughout a project’s “Build” phase
*Identifying opportunities for repurposing, restructuring or revising existing content, and I identify resources for additional content needed (copywriters, syndication, etc.)
-*Auditing sites, banners, and interstitials
*Performing competitive site reviews to benchmark content breadth, organization and presentation
*Ensuring consistent application of editorial policies and accuracy of content (e.g., proofreading, fact-checking)
*Overseeing content migration and creating associated documentation
*Evaluating CMS packages and contribute to selection criteria
*3-5 years’ experience in online content strategy, preferably in an agency setting
(this is NOT a Copywriter role)
*Frequent travel may be required
Bachelor’s degree required
Degree in English, Journalism, Technical Writing or similar
MarketPro is the leading marketing staffing andmarketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.