We are looking for an exceptional Senior Marketing Communications Manager with strong writing skills, a public relations background and a proven track record of success integrating all communications for newly acquired brands. This Marketing Generalist will not only be highly strategic but also creative, and has the ability to execute and deliver. The ideal candidate will have an excellent grasp of new and emerging communication practices and approaches and the ability to leverage unique and distinctive ways to market the company. Additionally, this role is highly focused on public relations, brand positioning and brand integration.
The Senior Marketing Communications Manager provides strategic leadership in the development and execution of integrated marketing communications that support the brand and business strategy of the Global Marketing Division.
Overall Responsibilities:
Assist with all public relations projects through writing, project management, and internal and external communications.
Lead the research and procurement of speaking opportunities for brand’s executives
Manage media and communications agency relationships.
Manage the Global PR Calendar.
Develop and execute effective communications plans that leverage traditional and new media by using digital communications channels to manage company issues.
Develop communications strategies and briefing materials.
Maintains the press room and communications website content
Tracks media clips, monitors brand reputation and creates reports for management
Prepares internal and external communications for social media posts, blogs, and internal announcements.
Provide support to regional marketing teams implementing the new brand and when necessary work with the agency to provide and needed new files and formats.
Maintain and update when needed all brand file postings websites
Provide support with any new branding initiatives resulting from possible corporate acquisitions or initiatives.
Requirements
Bachelor’s degree and 5-7 years marketing, journalism or communications and experience with public relations and branding project management.
Excellent written and verbal communications skills with the ability to employ various styles, formats and voices clearly, consistently and creatively
Strong ability to deliver strategic messaging via various forms of communications (documents, power points, etc).
Excellent time management skills.
Ability to establish and meet deadlines, work under pressure and handle multiple priorities
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
We are currently seeking an internet savvy and energetic team player who is a creative and proactive thinker to plan, manage and optimize Paid Search/Pay Per Click (PPC) marketing campaigns. This interactive professional will have experience creating long-tail paid search and driving leads via this strategy. Our client offers a positive hard working environment in a company that is in growth mode.
Responsibilities:
Self-starter with a “can-do” attitude and strong work ethic.
Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to our site.
Implement successful bidding strategies and effective keyword management.
Develop creative ad text to align with keywords and ad groups.
Continually monitor, revise, and optimize ad text to achieve goals.
Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
Decrease cost per qualified lead
Requirements and Experience:
Analytical and problem-solving skills to find solutions to various pay per click advertising problems and prioritize activities.
Managed accounts in highly competitive industries such including but not limited to education, automotive, financial services, telecom and many others
Self-starter with a “can-do” attitude and strong work ethic.
Strong verbal and written communication skills; extreme Internet and e-mail proficiency.
Strong knowledge of business and an excellent command of the English language, both oral and written.
Extreme attention to detail and ability to work under pressure
Bachelor’s degree
4+ years of Paid Search / PPC experience with proven results
Google AdWords Certified
Knowledge and experience with HTML and Google Analytics
Prior agency experience a plus
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
We are seeking a passionate, results-oriented up-and-coming paid search professional to execute paid search campaigns across multiple search engines. This position requires excellent analytical skills, marketing savvy, and a working knowledge of the Internet.
RESPONSIBILITIES:
Keyword Research and Competitive Analysis
Use keyword research tools to identify opportunities in new and existing industries
Perform industry and competition analysis for best practices
Create keyword lists to drive qualified visitors to partner sites
Pay-Per-Click (PPC) Advertising Campaign Development
Separate keywords into categories based on unifying themes found in keyword research
Set up tracking for campaigns to ensure that proper analysis can be performed
Write ad copy creative with a focus on maximizing CTR and gross profit
Campaign Analysis, Management, and Reporting
Upload campaigns to major search engines (Google, Yahoo, MSN, and others)
Analyze and translate quantitative and/or qualitative data into recommendations and plans for revising and expanding campaigns
Update bid positions, ad copy, and other metrics to optimize campaign performance
Perform ad copy and landing page tests to identify best practices
Monitor campaign sales and gross profit to ensure goals and objectives are met
Perform regular campaign reports outlining results, opportunities, and challenges
QUALIFICATIONS AND EXPERIENCE:
Bachelor’s degree in advertising, communications, economics, or mathematics
1-2+ years of full-time experience in online marketing or a similar field
Experience with Internet marketing, search engine marketing, campaign management and/or paid search experience
Proficiency with Word, Excel, Outlook and the Internet
Working knowledge and experience with HTML and Excel (strongly preferred)
Excellent verbal and written communication skills with an ability to work individually or in a team environment
Eagerness to meet and exceed objectives and take on more responsibility
Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
Our client is looking for individuals who want to make a difference. The environment fosters growth and creativity, demands openness and client-focused delivery, and celebrates initiative and risk-taking. With a client-roster that includes some of today’s top brands, our client’s work speaks for itself and has led to them being a highly sought after agency. We are currently seeking an Interactive Staffing Manager to help manage and allocate resources while helping to meet the demands of their clients.
The Interactive Staffing Manager’s overarching goal is to place the right people into the right project assignments. The Manager drives interactive talent utilization for the Southeast region. This person will have a deep understanding of the creative process, be flexible, a great facilitator, fanatical about the details, and a people person. This role will play an active role in our entire company Interactive capacity process.
Primary Responsibilities:
• Understand the business – pipeline, capacity needs, and available talent
• Develop team plans to staff opportunities
• Staff creative, interactive project management and marketing/advertising resources in the Southeast region
• Allocate people in company’s resource management tool - and advise and maintain all necessary data management requirements
• Achieve target utilization goals
• Work with other regions to match talent to open needs, sharing and borrowing of resources globally
• Manage bench time
• Provide back-up coverage for other Interactive Staffing Strategists
• Partner with the Contractor Engagement Team for freelance capacity
• Participate in the local hiring process for all interactive roles
• Provide input into the capacity planning process
• Contribute feedback to the bi-annual performance report process
• Closely with domain leads to Identify and call out the training needs to manage the gap between the upcoming requirements and available capabilities/skills.
Experience Guidelines:
• Bachelor’s degree required
• 5 to 7 years industry experience in ad agency or interactive shop in a staffing, pm, or operations role
• Strong leadership, negotiation and time management skills.
• Experienced multiple full project lifecycles from inception to final delivery – creative and marketing focused
• Ability to work quickly and professionally in a high pressure environment handling multiple projects at once.
• Strong communication skills and the ability to balance and prioritize activities to address critical issues.
• Able to staff teams with multiple discipline representation (flash, design, copy and front-end developers, media, strategy, research)
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry
Our client is a leading firm that has established itself as a full-service shop for some of today’s most well known brands. We are seeking three graphic designers for a 4 month contract opportunity in Miami, FL.
As a Designer you are responsible for the development and execution of creative concepts for leading-edge Web solutions such as major web sites, micro-sites, Banners, emails, etc. You’ll be working in a creative environment with various designers, copywriters, content strategists, and interactive and front-end developers. We are looking for people who are passionate about design, and crave working with other smart people to solve the toughest design challenges. Your proactive approach to creative problem solving will be essential to the success of your team.
Cannot be remote/ must be local
Primary Responsibilities:
• Assist Art Directors to develop and frame creative concepts according to creative brief requirements.
• Graphic Design: major.com redesign, microsites, social applications, presentation decks, online advertising (OLA) and misc. through the line multichannel advertising comps and deliverables
• Apply brand identity systems, typography, photography, color and other ingredients appropriately to create innovative visual solutions that meet business and user needs.
• Visualize, design and conceptualize user experiences
• Create visual prototypes or screens
• Extend existing visual systems/brand guidelines across all mediums with moderate design changes or interpretation
Experience Guidelines:
• 4+ years of industry experience
• Strong design portfolio is required
• 4+ years education
• Automotive industry
Ability to multi-task and work efficiently under pressure with careful attention to detail is a must.
• Adobe Creative Suite 3/4/5
• Digital experience mandatory, superior graphic design skills
• A solid working knowledge of the latest versions of applicable programs — Mac OS, Photoshop and Illustrator, etc.
• A good working knowledge of interactivity and the Web
• Passion for design and eagerness to collaborate with other creative people
• Self motivated, organized and accountable
When applying please supply resume, url / samples
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry
This is an opportunity of a lifetime! Our client is a leading global creative agency known for its strong desire to push the envelope creatively, attract the most talented innovative professionals, foster an environment for growth and upward mobility and overall exceed the expectations of their clients’ day in and day out. An opportunity to work in an environment such as this one is rare. We are currently seeking a dynamic Associate Creative Director.
The Associate Creative Director is responsible for the development and execution of creative concepts for leading-edge Marketing and Web solutions. You possess a deep understanding of user-centered research, copywriting interactive development and content strategy with core strengths in design and communications. You will play an active role in shaping new opportunities for a world-class leading agency – be it expanding a current client relationship or forging new ones.
Responsibilities:
• Concept, develop and manage a “best in class” Creative product
• Manage creative teams and tracks of work, including:
• Lead and direct the creative team from concept to completion
• Plan and estimate for highly complex projects
• Risk/issue management and resolution
• Apply brand identity systems, typography, photography, color and other ingredients appropriately to create innovative visual solutions that meet business and user needs
• Visualize, design and conceptualize a user experience
• Create visual prototypes or screens
• Extend existing visual systems/brand guidelines across all mediums with moderate design changes or interpretation
• Provide quality assurance of all creative deliverables
• Contribute to the development of the creative team’s culture and quality standards
• Delegate of day-to-day responsibility to other Designers, Art Directors, Senior Art Directors, Writers and Interactive Developers
• Elevate the creative level of the work coming out of the creative team
• Educate other team members, not exclusive to the creative team, through project development and performance management
• Collaborate with strategy, media, account and business development teams to create and develop new business opportunities
Experience Guidelines:
• 8+ years of industry/agency experience
• Strong design portfolio with 4+ years education
• Ability to multi-task and work efficiently under pressure with careful attention to detail is a must
• A solid knowledge of the latest versions of applicable programs: Mac OS, Photoshop, Fireworks, Illustrator, PowerPoint, Keynote, etc
• A solid understanding of online and offline production
• Passion for design and eagerness to mentor and elevate other creative people
• Self motivated, organized and accountable
• Experience leading a team of designers, production specialists and writers to creative excellence
• Well-developed communication skills including ability to articulate creative concepts and rationale to other team members and client
• Understanding of motion design and the strengths and limitations of Flash, Ajax, Flex, and other emerging platforms
• A solid understanding of informational architecture practices
• Experience working in a large group environment of 10+
• Some travel may be required
• Bachelor’s degree required
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry
We are seeking a Senior Art Director for a contract opportunity in Miami, FL.
As Senior Art Director you are responsible for the development and execution of creative concepts for leading-edge marketing and Web solutions. You’ll be working in a creative environment with various designers, copywriters, content strategists, and interactive and front-end developers.
We are looking for people who are passionate about design, and crave working with other smart people to solve the toughest design challenges. We need people with deep experience with major web sites, micro-sites, banners, email and other digital elements. Your proactive approach to creative problem solving will be essential to the success of your team.
This role is an onsite position. no relo. no remote
Primary Responsibilities:
• Develop and frame creative concepts according to creative brief requirements.
• Apply brand identity systems, typography, photography, color and other ingredients appropriately to create innovative visual solutions that meet business and user needs.
• Visualize, design and conceptualize user experiences
• Create visual prototypes or screens
• Extend existing visual systems/brand guidelines across all mediums with moderate design changes or interpretation
• Provide quality assurance of all creative deliverables
• Contribute to t he development of the creative team’s culture and quality standards
• Direct contribution to project design and development
• Delegation of day-to-day responsibilities to other designers, art directors, writers and interactive developers
• Educate other team members, not exclusive to the creative team, through project development and performance management
• Present succinct ideas on the team’s behalf to the client
Experience Guidelines:
• 7 years of agency industry experience
• Strong design portfolio
• Ability to multi-task and work efficiently under pressure with careful attention to detail is a must.
• A solid understanding of online and offline production
• Passion for design and eagerness to mentor and elevate with other creative people
• Self motivated, organized and accountable
• Experience leading a team of designers, art directors, production specialists and writers to creative excellence
• Well-developed communication skills including ability to articulate creative concepts and rationale to other team members and client
• Understanding of motion design and the strengths and limitations of Flash, Ajax, Flex, and other emerging platforms
• A solid understanding of Informational architecture practices
• Worked in a large group environment of 10+.
When applying please supply resume, url / samples
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry
MarketPro is looking to fill a short term contract position of Interactive Art Director for one of our clients. The right (freelancer) candidate’s portfolio should be filled with examples of creative, strategy, and UX coming together. You should be able to think strategically and articulate creative solutions from a business point of view for consumer facing websites
Great design skills, working well with UX, and being able to speak the language of developers is also very important. You thrive on handling multiple projects from concept to production.
Requirements:
Bachelor’s degree from an accredited design program
Ten years’ experience or more working in interactive design
Experience working at an interactive agency on Fortune 1000 clients is preferred.
An extensive portfolio and work experience will outweigh the educational preference.
Deep knowledge of digital tools, trends, and styles
Strong understanding of web-based standards used to create interactive experiences
well versed in Web Form Usability Best Practices
Visual Design Experience within a Web Content Management System
Ability to meet deadlines, manage multiple projects, and work in a collaborative team environment
Experience leading a team of designers and production artists
Comprehensive knowledge of design software
Online portfolio packed with outstanding design, motion, and technical expertise in all things digital; websites, online advertising, etc.
We are seeking Digital Producers/Project Managers for contract roles at one of Miami’s hottest Advertising Agencies!
The Digital Producer / Project Manager will oversee production and delivery across entire project lifecycle of a major web site. To qualify for these roles you must be able to show prior experience working at digital ad agencies developing websites and banner campaigns. Content management systems preferred, but not required. This individual will be responsible for project timeline, scope management, ensuring all deliverables are being met on-time, on-budget and with quality .Close coordination with internal project team.
Requirements:
*3+ years’ experience as a Digital Producer or Project Manager
*Prior experience working at digital ad agencies managing the production of websites, microsites, OLA, etc
*Strong understanding of digital, commerce and internet concepts, including latest online community trends, user experience best practices and technology jargon
*Demonstrated creative project management skills and the ability to lead and direct outside resources
*Ability to manage multiple projects of various scopes and with different and converging timelines
*Superior verbal and written communication skills, including meeting facilitation and presentations
*Ability to clearly articulate goals and objectives
*Ability to work in a constantly changing environment and make creative calls as necessary, knowing when to consult the Production Manager
*MS Project
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
MarketPro is seeking a Web Analyst for a 3 month contract from date of starting with possibility of renewing . Our client is an exciting and progressive Agency in Toronto. This is an onsite role and will have strong client management as well as being responsible for the definition and preparation of regular interval reporting, ad hoc requests and business & marketing insight through analysis.
Experience monitoring Web site performance and marketing campaign activity.
Firm grasp of marketing strategy, performance analysis and implementation of analytics tools.
Experience with MS Excel, MS PPT and ideally Omniture SiteCatalyst or HitBox Produce and analyze report to derive insight and recommendations
Manage client expectations – ability to prioritize is very important
Work with internal team to ensure processes are followed and work is accurate and competed on time
Create tagging strategies and assist with implementing tags for newly developed sites
Conduct UAT on implementations to ensure accuracy
Experience with online surveys, A/B and/or multivariate testing a plus!
Spanish speaking is a plus
About MarketPro:
MarketPro is the leading marketing staffing and marketing recruitment firm in the USA. Whether your need is interim / contract or direct placement, we provide top companies with talent that exceeds expectations both functionally and culturally. Our recruiters know the best marketing talent, because they are experienced marketers. MarketPro places talent all marketing related disciplines and does so in less time with a higher success ratio than anyone else in the industry.
