BrandWeek: Temporary CMOs Are Here to Stay | Marketing Staffing
Tuesday, February 16th, 2010Thanks Elaine.
From the article in BrandWeek:
Marketers, then, may be worried, but Van Rossum said this new talent force is in no way a permanent replacement for or danger to the full-time CMO.
“What we’re seeing is the CMOs themselves are looking for interim marketing execs to come in and fill in gaps in their current team,” he said.


